Why China s Fall Would Have On The Global Economy

Using the elements of PEST analysis as a framework discuss what impact you consider China’s fall would have on the global economy. The Chinese economy can be viewed as the cornerstone of the global economy. The current global GDP, measured in purchasing power parity of nearly 60%, as well as current international rate of growth at more than 80%, is primarily accounted for by China and other neighbouring middle-income countries, such as India or Vietnam.[1] These numbers are significant in understanding our global economy, which is widely interconnected through alliances of trade, laws and finance, thereby affecting our daily lives politically, economically, socially and technologically.[2] With recent analysis indicating that China’s growth has declined to about 6.8% by the end of 2015[3], how would a crash in China’s economy affect the global market? Following the 2008-2009 global economic crash, emerging markets like China with a rapid growth rate were presumed to safeguard the larger economies of the European Union, Japan and the United States. As China expanded its industrial revolution with an unprecedented annual growth rate and increased international trade, many countries in particular Germany benefited economically. Germany became one of China’s main suppliers for technology that it required in order to produce goods, as well as luxury products such as cars for the new-money generation of entrepreneurs; Chinese buying power currently makes up 6.6% of Germany’sShow MoreRelatedGlobal Trade And Its Effects On The United States1046 Words   |  5 Pages In our quickly expanding global economy, how states execute trade is more important than ever. Global organizations like the International Monetary Fund are established to help the states trade and regulate trade currencies. 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Race and Ethnicity Free Essays

How can someone be so cruel and hurt a living creature, not even having any remorse for their actions. At one time I wanted to be a psychologist and work for the prison system. Just being able to understand why they would hurt someone, what was going on in their mind when they committed the crime and why do they behave in such violent ways. We will write a custom essay sample on Race and Ethnicity or any similar topic only for you Order Now Everyday you hear about someone getting murdered, or even badly hurt. When someone harms another living thing, it makes you wonder why would they intentionally cause harm. If you could hurt someone, you must not have no feelings or compassion of any kind. People should care for one another be there for the weak that can’t defend themselves. I could never intentionally hurt any living creature and not have any remorse for my actions. Even if my life was threatened, I could not see myself harming that person that was trying to harm me. I know in some situations you have to protect yourself if it’s self defense, but I could not live with myself if murdered someone. I would have to live with that in my conscience for the rest of my life. Harm and care are the one’s I value out of the five moral foundations. I would never harm a living creature for any reason The Ted talk, The Moral Roots of Liberals and Conservatives by Jonathan Haiti, talks about which moral foundations conservatives and liberals value more. Haiti is wants us to understand both the liberals and conservatives see both of their views on the morals they value, not Just one side. Haiti states † What kinds of people would join a global community welcoming people from every discipline and culture, who eek a deeper understanding of the world, and who hope to turn that understanding into a better future for us alular (1). The point of this quote Is, what path are you going to choose are you a liberal or conservative, and you might even change from one to the other, it all depends which foundations you value the most. The fundamental morals are harm/care, fairness/reciprocity, authority/respect, and purity/sanctity. Haiti explains what each of the moral foundations mean. He helps us to learn more about the moral foundations and the values of each and the liberal and neoconservative perspective’s on the morals they value more and why. I still don’t understand how people can hurt or even kill another person or any living thing in the matter. They don’t even have any compassion or remorse for the hurt and pain they caused for the victim or the family. I see someone hurt or needs help, I will not hesitate to help and not even think twice about it. There are others that will keep doing what their doing and not showing any kind of concern or sympathy. Halt states, † We’re all mammals here, we all have a lot of neural and impassion for others, especially the weak and vulnerable. It gives us very strong feelings about those who cause harm. † (2). Haiti is saying that everyone needs to show compassion, step up and help someone out when they are in need of a helping hand. I am the type of person that if I see someone in need of help or ask for my help, I will do what I can to help them in whatever it is they need. I am a care giver to a guy that is quadriplegia which is, paralyzed from the neck down. I work with him seven days a week,and his wife has cancer. I call them everyday to see what they deed from town before I go over to put him to bed. I always make sure they don’t have anything else that needs to be done before I leave, which I am only suppose to put him to bed. I don’t care that I am not getting paid to do other things. My point is I care about them and don’t want no harm to come their way. I have always wanted to be a nurse since I wads little, I enjoy helping other’s when their in need. Watching The Ted Talk, by Jonathan Haiti opened my eyes on why people live their lives certain ways, and not Judge them with the choices they make in life. I also learned I lean more to the liberal side. I am not the one that will Judge anyone Just cause they are different, I except them for the person they are. No one should tell you how to live your life and how to feel about the way you see life. Everyone has their own opinion on how life should work and be able to decide on the way they live life. I can accept the changes in life and still live my life the way I choose to live. Works Cited Haiti, Jonathan. â€Å"The Moral Roots of Liberals and Conservatives. † Jonathan Haiti:. N. P. , 2626 Gauge. 2013. Web. 06 swept. 2014. How to cite Race and Ethnicity, Papers Race and Ethnicity Free Essays Alyssa Krajewski 10/02/2012 Society and Global Diversity Race and Ethnicity The people of American are still fighting each day to get rid of the word prejudice. Prejudice is an unsupported generalization about a category of people. Being prejudice leads to stereotyping, this leads to racism. We will write a custom essay sample on Race and Ethnicity or any similar topic only for you Order Now Why do people judge other people by the color of their skin? Why do they think their race is more superior? Black people are judged because they were once slaves; the fact that they were owned by white people has led them to this day to be discriminated against. Muslims in the United States are all considered terrorist because of the attack on 9/11. Just because Muslims attacked the United States does not mean that every Muslim had a voice in their attack. Any person that is not white in the United States will be considered a minority and discriminated against by most. In class we watched a YouTube video of ABC’s Primetime show What would you do? This is a hidden camera show that aims to test bystanders’ reactions in ethically challenged scenarios. One of the video segments that caught my attention was the Muslim girl in the bakery. As the man behind the counter continued to call her a terrorist, telling her to get out of his store, and said she was not American because of the way she dressed; sad part about this was the people who just sat and watched. At the end of the segment thirteen people stood up for her, six basically applauded and shook the ignorant counter guy’s hand agreeing, and twenty people did absolutely nothing. I understand that this was shot in one of the most racist states, Texas but why should Muslims walk around in fear because of their faith and practicing religion? Nahiya the Muslin woman that this experiment was based off stated that she fears to walk around alone because she has an incident where she was jumped by 5 girls for dressing the way she does. People need to realize a person’s outfit or skin color does not make up a person; it’s the inside beauty that distinguishes who a person is. â€Å"Colored people† is a known term around the United States and it’s sad. If you are not white you are colored, the person who persons who started this term is ignorant themselves because white is a color. The change in society from back in the day until now has changed for the better but racism still remains. If you are black you are a criminal, if you are Asian you cannot drive, if you are Hispanic or Latino you are an illegal alien, and so on. People are stereotyped by their ethnicities and it’s awful. In the book Rereading America there is a story â€Å"C. P. Ellis† by author Studs Terkel; he writes about a man that grew up as a former KKK member’s son. After his dad died he believed it was his duty to join the Klan in order to live out the name. After joining he realized they hate people just to hate them. He soon had his own experience speaking one on one with a black male, soon after he found himself speaking one on one with a Jewish male. These two conversations made him realize they are people just like him; we all have the same emotions and strive for goals to succeed in life the same way. He was torn between remaining a Klansman for his family beliefs and doing what is right for society which is accepting everyone for who they are. Slowly he became more involved in fighting racism especially at his child’s school but everyone slowly starting to figure it out. Every time the Klansmen found out about C. P. ’s actions they yelled at him for going against his own kind leaving C. P. to second guess what is truly right. C. P Ellis states, â€Å"My old friends would call me at night, â€Å"C. P. , what the hell is wrong with you? You’re selling out the white race! † This begins to make me have guilt feelins. Am I doin’ right? Am I doin’ wrong? Here I am all of a sudden makin’ an about-face and tryin’ to deal with my feelin’s, my heart, my mind was beginnin to open up. I was beginning to see what was right and what was wrong. I don’t want the kids to fight forever. (Terkel 398) If everyone could just realize what he realized the United States would become a better place. Racism and prejudice would be decreased if not eliminated and we would be in the right direction of world peace instead of a country filled of ignorance. Every American claims they want world peace, in order to achie ve this goal everyone as a whole needs to work together. Everyone wants to live the â€Å"American Dream,† the American dream in my eyes is a myth. The day everyone is treated equally like they are supposed to the American dream will exist. If you are the most intelligent person graduating at your college but happen to be a different race or as Dalton states in the story Horatio Alger â€Å"the best black student† but happen to land an interview with a company whose management is prejudice; what are the chances of the person of another race getting hired over the white girl or guy that interviews after them? I believe your success should be solely dependent on your intelligence, whatever you are worthy of achieving should be achieved. Success should not be interfered with the color of your skin, the religion you practice, or even the tattoos that are on your body. I recently watched a news special on a white male, he had on a sleeveless t-shirt in a picture which showed his arms that were full of tattoos; he was also bald and had in an eyebrow ring. His picture was shown to twenty people all of which judged him harshly solely on appearance. Some comments that were said were he was definitely a criminal, a low life, and probably had a job at some dollar store because that is all that would hire a guy like him. Little did the people know that guy in the picture was about to walk out and surprise them. Thomas the guy this experiment was based off of walked out in scrubs, you could not see his tattoos and his eyebrow ring was out. He explained that he was one of the most successful surgeons on the east coast and while they take the time to judge him off a picture, he is saving lives. It is not right to judge a book by its cover because what is inside is what you are truly interested in. This experiment opened the spectators’ eyes and they apologized, Thomas informed them stereotyping is not right and is what continues to put our country in such a slump when it comes to treated people equally. The little experiments TV shows or news stations conduct are smart and I truly think it opens people’s eyes. Some people choose to remain ignorant and that’s their choice. The fact that it is about to be 2013 and we have equal rights the only thing people should strive for is the American dream. It should not be based on race where only white Americans obtain it either. Accept everyone especially everyone in our own country once that happens I will believe we are one step close to world peace and obtaining the â€Å"American Dream. † How to cite Race and Ethnicity, Essay examples

Integrated Advertising Intergrated Marketing Communication

Question: Discuss about the Integrated Advertising for Intergrated Marketing Communication. Answer: Introduction Marketing communication is a very inherent variable that many businesspeople use in delivering information to the consumer on certain products. A suitable communication channel should be in line with the companys demand and expectations as well as the targeted market. Marketing communication of the company should be liable to the firm and at the same time reach the target consumers conveniently, directly and precisely. A business firm dealing in products that mostly appeal to the youth should indulge the use of adverts that are appealing to the youth and use the language that the targeted consumers can best understand. Such communication pattern has a great positive impact on the sales volume of the company by attracting more buyers to the companys market. In this paper, the group chose the use of television programs for advertisement since it was the most convenient for they target market that mainly consists of youths between the ages of 21years to 25years. Use of television to communicate to consumers Use of television in advertising is one of the most convenient ways a fashion company can employ in its promotional plans. Let the business be Rich Wears Fashions. Involving the use of television is the best way the marketing manager considered since in television programs, there are shows that suit every member of the family irrespective of age. According to Ron Sachar, over eleven existence television stations spend about 16% of their entire time on tune-ins and advertisements, which are previews or parts for their own shows. There is also a steady increase in the number of consumers using television stations thereby making it the best alternative available for ant y business(Shachar). For a company dealing in products that need to be the demonstration is sold to the before it to the consumer before use, television advertisement becomes the best any company can use in promoting its sales ( Chen,Pg 22, 2005). Digital marketing With improvement in technology solution search as a social site can be used to market the products as its cheap and can cover a wide area through better search services. WE are going to use Facebook pages, twitter and Google plus. Sponsored ads will be used in promoting our products. This will have a huge impact towards gaining more customers .Traffic will also be important to our site as it can be used to earn revenue through Google AdSense. Development of an Integrated Marketing Communication program Expanding communication Every company has an aim of expanding its communication system is through diversification of the advertising pattern to an extent where the adverts can reach a large number of people at once. The company should therefore ensure certain aspects are put in place and also invest more funds on the capital control market. Efficiency of any adverts depends on the content and the time taken to air them in the televisions. The best method a company can use to expand on its communication system with the clients is by increasing the number of times and the intervals that an advert is aired. An advert that contains various fashion products for the youths should be aired during entertainment shows involving new musicians who are considered the most current by the new generation. Moreover, the adverts should have current generation music incorporated in the background to help create more emphasis on the product in question. For instance, if the company feels there is need to convince more youth i nto buying their fashion products, the advert should have exclusive young celebs whom many youths consider to be their role models. In a case where there is a need for a new market, then the business can bring in a new form of the advert, even if it is the same product being advertised. Using television video clips as a form of advertising, a business should ensure that most of its potential clients are informed on the extraordinary ability of their product in comparison with other products in the market. An example is the selling of tight fitting trousers for the young generation. It would be prudent for the organization to spend much in delivering insufficient information that will be effective in the long run than advertising insufficiently in a manner that will not impact directly on sales. As a company targeting the youth, Rich Wears should always ensure that between T.V programs adverts are run appropriately and timely so as to avoid paying for services that have no effect on their sales volume (Clow et al, Page 33,2005). To ensure that consumer communication is achieved, the business must maximize the use of time and precision in its advertisements. It is through expansion of communication channels that the effect of the advert in question can be felt significantly. Creations of varied versions of the advert To avoid monotony in repetition of the same advert all day long, the business needs to create differentiated but similar adverts on the same product. For instance, if it is an advert that aims at promoting the sale of trench coats for men, then the business needs to direct the producers to create four adverts a day, all of which have different designs. Through use of a variety, the consumers are able to feel the advert even more and understand how smart different celebrities look in Rich Wears commodities. The business can also use of the trending celebrities to communicate the idea of the new fashion in the market. This would increase the effect of communicating to the consumer since using a musician, actor or comedian who is a darling to the target market would increase the chances of the consumers believing the product is very awesome, even if it is not. Celebrity advertisement has played a major role in winning the consumers trust since most consumers have the notion that their celebrity or role model is ever right. The advert producers can also create a written version of the advert which will appear as a toolbar even if another program is playing. This would catch the attention of the youth even if they are not in the mood to watch other programs. It would be of great impact if a consumer sees an advert moving around the screen as another program goes on. An example of such a text advert can be, Gucci, the home of fashion. Such words should then be followed by a phone number and location of the business premises such as street, zip code, building and floor. From this the business can effectively achieve the desired customer trust thus increasing its sales levels even by a tripled value (Shimp eat al,pg. 55,2007). Another version of the advert that the business can adopt and implement is the use of pictures to market its products to the target consumers. The graphic designers can be instructed to create PowerPoint gallery that contains the businesss best and latest outfits accompanied with music in the background. The graphics might also include the building and location of the business premises so that the consumers feel the effect and complexity of the advert. From this version, the target consumers who were not able to read the footnotes can be able to clearly distinguish the new arrivals in fashion and compare them to those of other firms. Prices should also be included to make sure the consumers feel extremely comfortable with the orders that they make. By using reasonable pricing and aggressive product promotion, Rich Wears can greatly achieve their desired sales volume and also increase the level of consumer trust in their fashion products. Target market Rich Wears identified its target market as the youths between the ages of 21years to 25years old. One of the best-selling techniques that the marketing manager believes that the success of marketing starts in knowing the market target. By knowing the specific age group that the fashion products targeted, the advertising department is able to create adverts that only appeal to the targeted market. These adverts are then aired on television programs despite the effect on other consumers. How to monitor, evaluate and control the program The main objective of the advert is to impress the targeted buyers and not everyone in the society. After identifying the market, the manager should select the best language to use in communicating to the consumers. In this case, Rich Wears should develop languages that are simple to use and understand by the youths it targets. Simple languages like slangs can best be used when communicating with the age bracket of 21-25 years since it is the best they can understand without having to strain much. Nonetheless the company should buy to the opinion that speaking with one in a language they understand will highly impact on the new sales after the advertisement. In the business, the manager should believe in the notion that the main aim of the business is to make profit (Shimp eat al, 67, 2013). Establishment and allocation of the promotional budget Through identification of the target market, the business firm can make precise adverts without having to show any aspect of ambiguity. Thus by having the budget steered to television and digital marketing will ensure that one is able to get return on investment as it will cover a huge geographical location. The advertisement plan may also be used over and over again since as most customers age, more come to reach the age that Rich Wears prefers as it consumers and business goes a usual. Market segmentation can also be used by Rich Wears to identify its market thus promote ultimate increase in sales volume (Kincade, Pg. 60,2010). Market segmentation refers to differentiating of different market groups based on factors as age, culture and geographical position. Rich wears carries out segmentation based on not only age, but also the population structure in the target region. In this particular case, the segmentation was done based on the population of the youth in the region that was targeted by the marketing department. Moreover, the segmentation enabled the business to ensure it deals with the right group that will ensure maximum profitability of the fashion and design products. The management also chose the target group because the region has a higher population of females compared to males. The manager realized that females were more sensitive to changes in fashion compared to males thus making the right choice in selecting a specific region for cosmetics and other ladies wear. Medium of communication The business decided to choose T.V adverts as the best medium of communication. Furthermore, this was the most effective medium that could reach many people within the shortest time possible. The advertising and marketing department contacted various celebrities who could be used to make the advert not only entertaining but also appealing. It was from this level that the recording was done and edited to suit the business demands as well as the celebritys demands. The videos, writings, image galleries and presentations were then sent to the T.V stations and payment made for the adverts to be aired. The most convenient time for airing the adverts was agreed to be between entertainment programs as most youths would be watching T.V at that particular time. The adverts were also aired during News sessions since the television company and Rich Wears both believed that most youths stay glued to their T.Vs at such times. The videos containing the adverts were played when the news anchors wer e on commercial breaks thus enabling the viewers to get the full information about Rich Wears business. Since Digital T.V channel that was used by Rich Wears believes individuals may differ in their shows and unobserved preferences, thus diversified in all areas of concern. The T.Vs program manager made an observation the most viewers have specific preferences over various types of shows. For instance, some individuals may like to watch music videos, comedies, while others prefer dramas. This prompted Rich wears to call for the program set up from the program managers. The program schedule was as follows and Rich wears fixed its adverts as shown in the table below: PROGRAM/TIME 1700-1750HRS 1755-1830HRS 1830-1900HRS 1900-2000HRS 2000-2100HRS MONDAY THE HUNGDOWN CROSSING BORDERS ULTIMATE MUSIC NEWS COMEDY TUESDAY THE DRAMA TEENS TALK POWER MUSIC NEWS BULLEING MOVIE WEDNESDAY THE MISTRESS CROSSING BORDERS POWER MUSIC NEWS MOVIE THURSDAY THE MISTRESS CROSSING BORDERS ULTIMATE MUSIC NEWS ULTIMATE MUSIC FRIDAY CROSSING BORDERS POWER MUSIC ULTIMATE MUSIC NEWS From the table of programs above, it is evident that most programs that are watched by the youths begin at 1700hrs hence other programs are conspicuously missing from the table. This is because most adverts by Rich Wears were played at the times indicated above. The effect of playing the advert clips at the times above was profitable to both the T.V station and the business (Hope eta al ,Pg 45, 2011). Geographical area The media choice made by Rich wears is geographically universal since Digital T.V is watched countrywide. This was the right choice since most viewers are from the location where the business premise operates. Geographical segmentation was important to the business since its proximity to consumers was highly guaranteed. The target market chosen helps ensure the continuity of the business since the geographical area chosen had the highest number of youths in the whole country. Recommendations From the rate at which the sales for Rich Wears shot to the skies, it is evident that the communication channel the marketing manager chose significantly influenced the consumer. Most consumers who came to buy cosmetics and clothes told the analysts that they had seen the adverts on T.V thus prompting them to come for various fashion products from Real Wears Stores. This positive feedback from the target consumers clearly shows how effective the communication channel was. Most viewers also commented on the clarity and precision of the information they received from the T.V station. Nonetheless, most consumers brought with them friends and relatives thus enabling Rich Wears to achieve its financial goals that particular financial period (Harte, Pg 45, 2010). Conclusion In conclusion, it is noticeable that the communication pattern that Rich Wears management chose has effectively worked towards enabling the business achieves its goals and thrives. Through the adverts made on the T.V station, the business is able to convince customers into buying their products. Communication is, therefore, a primary factor in determining the rate at which a business succeeds in its sales and supplies. Through the various adverts that the business made on the T.V station, it achieved customer trust and goodwill through availing just what it had advertised. Choosing a target market is also a crucial factor in determining the level of productivity of a business as it helps the business raise its sales. References Chen, Jie.The Impact of Intergrated Marketing Communication on Consumer-based Brand Equity: A Case of Wal-Mart China. Sheffield: University of Sheffield, 2005. Clow, Kenneth E., and Donald Baack.Integrated Advertising, Promotion Market Communications. Upper Saddle River, NJ: Pearson Prentice Hall, 2004. Harte, Lawrence. Advanced TV Advertising. Fuquay-Varina, NC: Athos Pub., 2011. Hope, Cathy, Donald Baack, Amanda Broderick, Jim Blythe, Kenneth E. Clow, Chris Fill, David Pickton, Dennis L. Wilcox, and William Wells.Introduction to Professional Communication. Frenchs Forest, Sydney: Pearson, 2010. Kincade, Doris H., and Fay Y. Gibson. Merchandising of Fashion Products. Upper Saddle River, NJ: Prentice Hall, 2010. Shimp, Terence A.Advertising, Promotion and Supplemental Aspects of Intergrated Marked Communications. Fort Worth: : Dryden Press, 2007. Shimp, Terence A.Intergrated Marketing Communication in Advertising and Promotion. Mason, OH: Thomson/South-Western, 2007. Shimp, Terence A., and J. Craig. Andrews.Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. Australia: South-Western, 2013